He was appalled by this and decided to make his service which would always be free for everyone, and very safe. Its creator is a software engineer named Fredor Kovalenko who used to work for a large dating service in 2006 and whose task was to create automated messages that were then sent to men from fake female accounts. was created 11 years ago and has grown from a tiny free dating service that was moderated by one man to a huge dating service that attracts thousands of people from all around the world.